Filed under: Google

Google's Next Acquisition | The Big Money

Amid all the hullabaloo about Google's (GOOG) aborted buyout of Yelp, Kara Swisher noticed that the search giant has been quietly negotiating another big purchase. Over the last year, rumors have been circulating that Google was interested in buying Trulia, the real estate valuation Web site. But now, talks seem to have perked up, and Google appears to be on the verge of spending up to $200 million for the company.

When most people think of online real estate search, they usually think of Zillow. But according to Swisher, the lesser-known Trulia is in fact a better fit for Google. Trulia uses Google Maps as its underlying technology, for example. It's also located in the Bay Area, as opposed to Zillow, which calls Seattle home. And it's much, much cheaper.

As Google expands its universe of search into new areas, Yelp seemed a perfect fit—until Yelp's founders allegedly tried to play hardball and use the press to pump up the asking price. Trulia falls perfectly into the Yelp category: a consumer-oriented, ad-supported Web site designed to provide instant, useful information on local goods. If Google's going to have to wait a while before they can break into the restaurant reviewing game, it looks like real estate will be an easier play.

 

Google Public DNS

What is Google Public DNS?

Google Public DNS is a free, global Domain Name System (DNS) resolution service, that you can use as an alternative to your current DNS provider.

To try it out:

  • Configure your network settings to use the IP addresses 8.8.8.8 and 8.8.4.4 as your DNS servers or
  • Read our configuration instructions.
If you decide to try Google Public DNS, your client programs will perform all DNS lookups using Google Public DNS.

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