North Carolina RE Broker/Owner * Horse Properties * Horses * Western Lifestyle Aficionado * Promote and Market Local Businesses, Horses, Cowboys * Realtor in Maggie Valley * Realtor in Waynesville * Realtor in Asheville
I frequent social hubs, such as Twitter, Facebook and Unhub.
***One of 2009 Top Most Connected Real Estate Professionals.
***Honored to be named "One of Top 12 Women Real Estate Bloggers 2009."
Western NC Real Estate
Horsealicious
Breaking Western NC News
By Jeffrey A. Trachtenberg
Gary Vaynerchuk’s new self-help book “Crush It!” is a national best-seller, with 95,000 copies in print after seven printings.
HarperStudio Gary Vaynerchuk The book, which explains how to transform personal passion into a successful business using the free tools of the Internet, is No. 5 on the Wall Street Journal business best-seller list.
And yes, he practices what he preaches. Mr. Vaynerchuk has 851,000 followers on Twitter and 33,000 fans on Facebook. “Crush It!” is published by HarperStudio, an imprint of News Corp.’s HarperCollins Publishers. News Corp. also publishes The Wall Street Journal.
Gary V’s Five Commandments of Social Networking
1. Treat it like a cocktail party.
You have to get involved in different conversations. We don’t start selling the minute we meet people. It’s not a coupon outlet. It’s a real opportunity to connect with consumers.
HarperCollins 2. Don’t draw lines in the sand.
Way too many business people say Twitter is stupid. Any product like Facebook is something you need to pay attention to in the business world. Some people don’t like to change. Instead, they feel they’re right, and say something is silly. Also, there are people who have vested interests in having these platforms fail because their understudies understand it so much better than they do. They are afraid they’ll be pushed out the door.
3. Humanize yourself or your brand.
It is OK to say, going to a soccer game. Or, having a hot dog. Humanization is quite powerful in this space. To be successful, this is the kind of thing you say 2% of the time.
4. Understand the authenticity.
Each consumer’s voice is dramatically more powerful today. This is word of mouth on steroids. The individual consumer has much more weight with corporate America. Most corporate brands will be wrapping their heads around the power of the individual consumer next year.
5. Interacting with potential clients and becoming part of the community is a real job.
You can’t spend ten minutes a day on this and think the social genie will save you. Most of all, you have to care. And you have to listen. That’s my overall arching thesis on this entire space. People think it’s about talking. What you say is irrelevant. The friend that listens is better than the friend who talks.
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