Gary Vaynerchuk is an Internet phenomenon. Trusty New York Jets spit-bucket by his side, he's helped grow his family's liquor store into a $70 million online wine retailer and made his daily wine-tasting videos — at winelibrary.tv — a staple for thousands of viewers. Gary himself boasts more than 850,000 followers on Twitter. Now, he's sharing the secrets of his success with the masses in his new book, Crush It! Why Now is the Time to Cash In on Your Passion. Vaynerchuk talked to TIME about the book, the growth of his online brand and his game plan for world domination — or at least eventual ownership of his beloved Jets.

via time.com