sOCial sunday asks social media insiders for their wisdom! The recent #140conf gathering in LA of Twitter and related new media fans was an inspirational moment for Orange County marketer Justin-Moore Brown (@bigheadasian) of MoboMedia. Here’s 7 concepts that stuck with him …

1. You can run, but you can’t hide: If you aren’t already on social media, your life at some point will be touched by it. If you’ve flown Virgin America, or eaten at Kogi BBQ (@kogibbq) then you aware of this.
2. No more middle man: Twitter, Facebook, MySpace, etc, are all factors to the removal of the walls and layers of communication between businesses and their consumers. Real time feedback, real time solutions, real time engagement.
3. The 4 E’s of customer service: Engage your market by asking questions and listening to answers. Excite your costumer base by promoting products through contests, giveaways, and specials. Educate your customers by spreading information of products/services. Evangelize your company by simply doing the above 3. Build a congregation of fervent, loyal customers.

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